cheap golden goose Deluxe Brand opened its first store in the UK on Dover Street in Mayfair, London.
The launch in the UK is following the opening of independent stores around the world, including New York, Tokyo, Seoul and Milan. Recently, this high-end fashion brand opened a store in rue de Saint Peres on the left bank of Paris as part of its ongoing international expansion strategy.
The brand’s CEO, Roberta Benaglia, said: “The brand’s opening in London has received strong support to strengthen its presence in the UK market, which has been in the market for the past three years. Achieved double-digit growth.”
The brand is stocked in many of the UK’s major retailers, including Browns, Selfridges and Harvey Nichols, as well as London’s electronics retailers Matchesfashion.com and Net-a-Porter.com.
Benaglia explained that the brand’s hand-crafted original aesthetics resonate well with the sophisticated shoppers in the British capital.
The store is located at Dover St. 30, close to designer boutiques such as Victoria Beckham, Alexander Wang, Jimmy Zhou and Christian Lubdin.
Covering an area of 950 square feet, the brand’s women’s and children’s wear series and the men’s collection Haus by Golden Goose are all in space.
The minimalist décor of the space reveals the brand’s colorful collections, including green metallic leather moto jackets, red tulle skirts, sequined brogues and backpacks, and a range of iconic low-top sneakers. They are finished with bright finishes, studs and oversized crystals, which will be launched in spring and summer 2016.
Benaglia said: “British people like unique clothing, so we brought a series of archival leather jackets to the flagship store in London.”
The price of a pair of sneakers is between £300 or $434, and the price of a jacket is between £780 or $1129.
Benaglia explained that the brand is trying to adopt a uniform design between flagship stores in different cities, while using a special design in each store.
Benaglia said: “Our store layout strategy is always based on global design, but we always try to promote it locally.” “In this case, the store has white marble boxes, antique mirrors in Venice and old-fashioned British sofas in the fifties These elements link the origin of the brand’s Venice to the strong British elements.”
The store was soft-started in early March and will be officially opened on Sunday’s London Collection: Men (starting today).