Gucci & Tencent sign strategic cooperation agreement
On December 2, GUCCI is pleased to announce the signing of a strategic cooperation agreement with Tencent. According to the agreement, Gucci and Tencent worked together to formulate a digital strategic framework to jointly lead the innovation and development of the Internet of Things, artificial intelligence, data science, intelligent retail, content generation and digital thinking.
It is reported that the “Gucci Inspiration Map” short film series is the first result of this strategic cooperation, and also the first original content project created by Tencent in cooperation with a boutique brand.
The short film series has a total of four steps, inviting Li Yuchun, Ni Ni and Wu Lei and other influential contemporary Chinese art and creative workers and Gucci have collaborated with talents from the world’s diverse creative field to perform and explore Gucci Gucci The core values of brand diversity, self-expression, inclusiveness and community connection, which have been advocated, have exceeded 64 million since the official broadcast on Tencent Video and Gucci China ’s official platform on October 11. Hot topics on Weibo Discussions reached 440 million.
Italian light luxury brand Golden Goose attracts multiple bids, valued at 1.4 billion euros
According to Reuters, citing sources, the US private equity giant Carlyle Group plans to sell the Italian light luxury brand cheap golden goose, which has attracted multi-party capital bidding, including Vans parent company Fuwei Group and private equity fund Permira, with a valuation of 1.4 billion euros.
Permira, a potential buyer of Golden Goose, is planning to sell its shoe brand Dr. Martens, and Golden Goose’s current owner Carlyle Group is one of the bidders.