Winners Network was informed today that the Italian luxury goods GUCCI stationed in the 1-2 floor of Shanghai Henglong Plaza, is currently in a state of enclosure. Prior to this, the shop was Tod’s flagship store. The person in charge of the mall has confirmed the presence of the brand.
It is understood that this GUCCI store was originally located in Shanghai Golden Eagle International Shopping Center adjacent to Shanghai Henglong Plaza. As the lease expired, GUCCI chose to leave Golden Eagle and walk into Shanghai Henglong Plaza.
Winners.com called GUCCI Golden Eagle Store to verify, the staff said that the current GUCCI Golden Eagle store is still open, will not move to Shanghai Henglong Plaza until the end of this year. GUCCI entered Shanghai Golden Eagle in 2010 and chose to leave after 10 years.
Shanghai Henglong Plaza is located in the commercial circle of Nanjing West Road. It is one of the earliest high-end shopping malls in China. It is known as the “wind vane of luxury retail”.
Targeted by Home to Luxury, the mall is home to more than 100 of the world’s leading luxury brands, including Louis Vuitton, Hermès, Chanel, Dior, Prada, Bottega Veneta, Cartier and more. There are also young fashion brands such as cheap golden gooseDeluxeBrand and Mr & Mrs Italy.
According to the official website, counting the new store in Shanghai Henglong Plaza, the brand currently has about 9 stores in Shanghai. The projects include Shanghai IAPM Shopping Mall, Shanghai IFC, Shanghai Huigang Plaza and Shanghai Port.
In the 2018 annual report of Hang Lung Properties, Gucci, Van Cleef & Arpels, Piaget and Tiffany & Co. will carry out large-scale brand optimization. What kind of new image will the new Gucci store bring? Winner.com will continue to pay attention.
As of now, the person in charge of the Shanghai Henglong Plaza shopping mall has not disclosed the next destination of Tod’s. In terms of performance, the brand is in a downturn.
Tod’s Group’s 2018 financial report shows that as of December 31 last year, group sales fell 2.4% year-on-year to 944 million euros, net profit fell 33.6% year-on-year to 47.1 million euros, and operating profit plummeted 35.8% to 71.7 million euros. This is the fifth consecutive year that the Group’s revenue has fallen.
Sales of other brands, including core brands Tod’s, Roger Vivier and Fay, fell year-on-year. In the first quarter of this year, Tod’s Group’s sales fell 4.3% year-on-year to 216.4 million euros, lower than analysts’ average forecast. During the period, sales of core brand Tod’s fell 11% year-on-year to 106.4 million euros, which has been declining for 12 consecutive quarters based on exchange rates.