Italian luxury footwear brand “small dirty shoes” Golden Goose is reportedly seeking to sell.
“Women’s Daily” reported that the source said that Golden Goose has submitted a “sale offer” to potential bidders, and currently seven or eight companies have shown interest in the acquisition, including fashion group PVH, Ralph Lauren Goache parent company Tapestry and so on.
Golden Goose is currently held by private equity fund Carlyle; the fund acquired a majority stake in cheap golden goose from Ergon Capital Partners in 2017. Style Capital holds a minority stake in Gold Goose.
Since 2017, Golden Goose has grown rapidly, with 50 stores in succession and about 900 dealerships. The brand’s performance has also grown rapidly. With the core of “small dirty shoes” as the core, the operating income in 2012 reached US$205 million, and the profit before deduction of interest, taxes, depreciation and amortization was US$51 million. The revenue target for 2019 is expected to be 300 million. The dollar, while the profit is 90 million US dollars.
But this part of the growth estimate may not truly reflect the potential value of Golden Goose. Informed sources believe that the offer is based solely on the brand’s current “sports shoes”, an organic growth in the core business that accounts for 80% of total sales. “There is no new line of accessories and ready-to-wear products, and new The growth of stores and online channels.”
Given the growth of these businesses and channels, Golden Goose’s valuation can reach $1.4-1.5 billion. But this part of the growth estimate may not truly reflect the potential value of Golden Goose. Informed sources believe that the offer is based solely on the brand’s current “sports shoes”, an organic growth in the core business that accounts for 80% of total sales. “There is no new line of accessories and ready-to-wear products, and new The growth of stores and online channels.”
Given the growth of these businesses and channels, Golden Goose’s valuation can reach $1.4-1.5 billion.
In fact, Golden Goose is increasing its investment in the ready-to-wear and accessories line. According to “Women’s Daily” quoted people familiar with the matter, GUCCI’s former creative director, Italian Roman designer Frida Giannini will join the brand, responsible for the creative development of its clothing and accessories.
“She has joined the company in January this year, and she is now a shareholder of the company,” said a person familiar with the matter. “This is not an ‘improvised show’, she has signed a multi-year contract.”
Golden Goose did not respond to the rumor, only emphasizing how the brand’s collection was created by a group of “internal creative brains or consultants”.
However, Frida Giannini has publicly disclosed to the media at the beginning of this year, or returned to the fashion industry as early as February, but did not disclose the specific destination. At present, this seems to be more consistent with the time when rumors have joined Golden Goose.
Frida Giannini In fact, Frida Giannini’s relationship with the Golden Goose brand is very close, and her husband Patrizio di Marco is currently the chairman of the brand. Marco joined Golden Goose in September 2018 and teamed up with the brand’s helm and CEO Silvio Campara to take charge of the company’s business. According to the informant, this time it was Campara that persuaded Giannini to return to the workplace.
If Frida Giannini finally joins Golden Goose, it will mean that the pair of “couples” will once again join hands.
The business that Giannini and Marco had jointly operated together last time was GUCCI.
Since 2006, Frida Giannini has been a creative director for GUCCI for nearly a decade. However, in the last few years of her tenure, GUCCI’s performance has been declining. Patrizio di Marco, the CEO of GUCCI brand, and Giannini, the creative director, could not successfully reverse this situation. So Patrizio di Marco took the lead in leaving Kaiyun Group in 2014.
Frida Giannini and Patrizio di Marco and Frida Giannini leaving GUCCI are quite dramatic. In January 2015, Gucci and its parent company, Kaiyun Group, announced that interior designer Alessandro Michele will become the new creative director, replacing the current creative director of Frica Giannini. The news came unexpectedly, because Frida Giannini was still busy with the Milan fashion show at the end of February of that year, but was asked to leave early in mid-January. After this, Frida Giannini and Patrizio di Marco held a wedding in 2015.
After leaving GUCCI, Frida Giannini has been very low-key and devoted herself to the charity “SAVE THE CHILDREN”. In 2018, Frida Giannini teamed up with retailer OVS to create a Christmas capsule series for a humanitarian project, and briefly returned to the fashion world.