The best step: the rise and fall of sports shoes

cheap golden goose
cheap golden goose

Forgot the high heels. Annmarie O’Connor writes that from high-end to the street, the trainer has achieved great success when we are eager for a comfortable style.

Sneakers, sneakers, runners, kicks: call them what you want. This humble sneaker cancels the Draconian dress code and becomes a symbol of new fashion democracy.

As modern life becomes more busy and integrated, the demand for multi-purpose shoes is gradually adapting to the leisure of footwear, and the mainstream and luxury markets have replaced their heel heights with down-to-earth rubber soles.

Proof is the profit rate. The global value of the sneaker industry exceeds $63.6 million (Bain&Co, 2017), officially surpassing layered handbags in terms of revenue and status.

From the frenetic success of Balenciaga’s “Six S” to the strong backing of Adidas Stan Smith and the four-digit Air Jordan collection, consumers not only want to dress well; they also want to feel good.

No longer separate “leisure” from “leisure”; there is no longer a need to separate work and play. Now, the era of bribery has officially appeared among us and there is plenty of room to mix it.

As with most paradigm shifts, the motion is constructive and barely sensible until critical mass is reached. Health is the backbone of 2019, and it began to develop steadily in 2010; the “leisure” dressing is a period of relative breakthrough.

In the same year, the 2.0 women’s idol and former fashion director of French fashion company Céline’s former creative director Phoebe Philo’s 2011 autumn and winter show bow caused a sensation in the sneakers, wearing a pair of low-key adidas’Stan Smith’.

By 2013, the term “normcore” (the “normal” and “hardcore” alloys) was filled with vocabulary to describe the increase in evangelism every day. Anti-fashion sneakers like New Balance have become subversive skirting as consumers move to non-binary, non-compliant dressing requirements that reflect their changing needs.

A less calm storm has begun. From the high fashion show (Chanel x Air Max 2014) to the salute on the street, the surge in sneakers proves that this is more than just a trend. This is a real sport.

Clodagh Shorten, owner of the Samuifashions.com store, shared the reason. She said: “This is a real revolution, isn’t it?” “We are not really high-heeled girls here, so the apartment has always been part of our armory.

I think the idea of ​​dressing up with dresses and long skirts or delicately tailored suits is now available – this gives women a new way to dress. The style of sneakers has been truly integrated into all fashions, and fashion has reintegrated into fashion. ”

Shorten has luxury sneakers such as Axel Arigato in Sweden and Golden Goose Deluxe Brand in Italy. Shorten has this passionate experience, especially the well-known cheap golden goose.

Designed to match metal leather, sequins and sequins, the fashion is unforgettable, but thanks to the power of Instagram and Fashion Week blinds, their popularity matches the three-digit price tag.

“In fact, they started stocking the brand after launching the women’s sneakers collection in 2016,” says Shawton. “In one or two seasons, we know we’ve had great success. But now, We get four drops a year and they are sold out soon. Then there will always be a wait for the next list.”

Shelly Corkery, fashion director of luxury department store Brown Thomas (brownthomas.com), also noticed similar inclusiveness. For her clients, the draw is simple – versatile. “Rather than making the attire look less tidy, they can add to the look more easily than people think – considering that designers now go from Valentino to Gucci from Dior to Balenciaga. Embellished, studded details, feathers or neon lights.”

In other words, the thick tread soles represented by Balenciaga’Triple S’ and Alexander McQueen oversized ‘Show’ sneakers enhance the chunky contour and have successfully challenged the minimalist optical principles and created a new normal. And continue to be favored by BT customers.

Accounting firm EY is not surprising, sports shoes are the main driving force of the luxury footwear business. From the minimalist silhouette to more experimental styles, the shoes have shifted from the roots of streetwear to cross-generational audiences.

There is no doubt that the things on your feet determine your tribe. This is the dilapidated “Dad” sneakers, the product of environmentally conscious Stella McCartney or Yeezy’s hype.

Which one to say… Yeezy, developed by Adidas in collaboration with rapper designer Kanye West, has fundamentalism with its smart scarcity model. Think of a limited-edition collection that is sold through a small number of niche stores that immediately sparks retail hotspots.

Tony Foote (Insta @ tony.foote99), who calls himself a sports toe cap, from the San Francisco-based Limerick, shares his own “chasing hot” story with a pair of Yeezy’Boost’350 V2 Oreo (Sports shoes represent the purchase of popular shoes). Sneakers – the most expensive sneakers in his collection.

A pair of boxed Yeezy’Boost’s new sneakers retailing for $220 are priced at $2,000 in emerging markets, making them a real hot item.

“Rachel (my wife) bought this for me at Christmas 2016. Was she out of size? The shoe store held a sweepstakes in Dublin, so we were very lucky.” Fu Te explained that his five The ten editors also include the Nike elite style of Air Jordan and Air Max, as well as the high fashion collaboration with Off White.

The double-edged sword of the trophy? The real killer is a fashion statement, not a bank statement. Let’s not forget to pack some bragging rights attached to the killer sw.

In addition to the tribal loyalty, one thing is certain – comfort is king. As our cultural pursuit of functional fashion continues to rise, it may be worthwhile to hang these stilettos – at least for a few years; and perhaps not to engage in the treatment of podiatry.

Sneakers, sneakers, runners, kicks: call them what you want. This humble sneaker cancels the Draconian dress code and becomes a symbol of new fashion democracy.

As modern life becomes more busy and integrated, the demand for multi-purpose shoes is gradually adapting to the leisure of footwear, and the mainstream and luxury markets have replaced their heel heights with down-to-earth rubber soles.