Sneakers have gradually become the fashion expression of many young people and the elderly. Innovative, relatively affordable and frequently updated sneaker designs encourage consumers to buy more than one pair of shoes. They are comfortable, worn every day and worn all year round. Therefore, the demand for sports shoes is greater than ever. This year’s back-to-school season, three brands dominated: Vans, FILA and Puma.
The three winners defeated former brand leaders Nike and Adidas. Conversely, according to the NPD survey, demand for FILA has increased by more than a third, demand for Vans has increased by 25%, and demand for Puma has increased by single digits. Brooks is in the middle, while Nike and Puma are both growing in low single digits. Previously popular brands Jordan and Sketchers fell in single digits, while Converse and Under Armour fell for more than a decade.
As some schools opened later, they caused a lot of attention, which may distort the numbers due to the delay in shopping. And, for years, innovation has driven sales, but many of the most outstanding innovations are now obsolete. For example, Nike Air was the best-selling product in 1978. In 1987, Asics’ Tiger Gel Cushion, 2012 was Nike’s Fly Knit upper, and 2013 was Nike’s 3D printing. This has started a new trend that has been adopted by many sports shoe companies. .
Jacob Gallagher of The Wall Street Journal tried to define the fashion aspects of sports shoes earlier this month. There are too many things listed here, but prices range from Nike Airways ($150) to Lanvin Cap Toe ($490), Reebok & Vetements Spike Runner 200 ($750), cheap golden goose Superstar ($480) to Prada America’s Cup sneakers ( $620). Of course, he lists some lower-priced sneakers, such as Puma Clyde ($65) and Vans Slip-On ($50), but in general the price is quite high.
After the announcement of the Flyease fastening system, Nike is now launching Huarache, a new sneaker that can be activated by Apple’s electronic devices to bring the classic Huarache profile to the future. According to Sourcing magazine, Nike has been involved in the automatic shoelace game since 1985, when Marty McFly embarked on the fictional Nike Mag’s blockbuster “Back to the Future.” That was before me.